Publicrelations
We get brands, launches and talent into the news, and keep them there.
What we do
Six ways we get you in the news. Pick a frame.
Frame 1
Media relations
The right journalists, the right angle, at the right time.
- Press lists and media mapping
- Pitching and follow-up
- Exclusives and embargoes
- Coverage tracking
In the press
Coverage and write-ups from two of our jobs.
- Gulf NewsApril 2024Spanish football great David Villa seeks new challenges in the Middle EastPringles × La Liga. Act one of the campaign ran as news. Act two was the press conference where he signed for Pringles.Read it on Gulf News (opens in a new tab)
- What's OnNovember 2025Dubai's first 72-hour festival is happening this November with some huge headlinersEchoes of the Sand at Terra Solis.Read it on What's On (opens in a new tab)
- Love The WorkDubai LynxPringles Football: Champion of FunPringles × La Liga, entered at Dubai Lynx.Read it on Love The Work (opens in a new tab)
- PlatinumlistNovember 2025All details on Echoes of the Sand: Dubai's first 72-hour festival with day and night partiesEchoes of the Sand at Terra Solis.Read it on Platinumlist (opens in a new tab)
Also covered by Gulf Buzz and EVENTFAQS Middle East.
What are you announcing?
Three example set-ups. Every launch we run is designed from scratch.
Example set-up
Moment
Press conferences
Three hundred seats, twelve cameras and one announcement.
Not in the picture: the press list, invitations, the embargo, the speeches, briefing notes and follow-up with every outlet.
From story to coverage
A launch timeline, counted down to the day. One press lead the whole way.
- 01T–6 weeksThe storyWhat's new, why it matters and who'll care.
- 02T–5 weeksPress listThe journalists, editors and creators who cover it.
- 03T–3 weeksPress kitRelease, photos, video and spokespeople, ready to send.
- 04T–1 weekBriefingsExclusives and briefings, held under embargo.
- 05T–0LaunchThe announcement, the event and the photo call.
- 06T+1 dayFollow-upEvery outlet called, every question answered.
- 07T+1 weekCoverageClippings, reach and sentiment, tracked.
- 08T+2 weeksReportWhat ran, where, and what it was worth.
What's the story?
Tell us what's new and when it goes public. We'll come back with a plan.